Launches that cut through.
ACA works across consumer brands and entertainment, from TV, books and toys to beauty, food and drink, helping clients earn attention in a crowded market.
We work with consumer and entertainment businesses launching something genuinely new, whether that’s a product range, a book, a TV show or a brand entering a new market, where there is a strong story, innovation or expert proposition to build on.
Depending on budget, that can mean a launch event, a press trip, trade and consumer media relations, product reviews and roundups, influencer campaigns, celebrity involvement and much more.
Where a brand is built around an expert, such as a hairdresser or make-up artist, that expertise becomes part of the story itself, through founder interviews and the expert demonstrating their own looks using the new products.
Shoppers increasingly ask AI tools what to buy, so we also track how often our clients’ products appear in AI answers.